About the CompanyOxford Biolabs
is an organization specializing in the research and development of hair and skin enhancement products. The organization has successfully developed various hair and skin products since 2008 when it was founded by scientists from Oxford University. The organization’s products are mostly food supplements that are made using only natural ingredients. Below is an interview with the organization on blog collaborations with GetReviewed. 1. Did you get any positive results from using our platform?
Yes. Actually, the results were quick. In a couple of weeks after we started using your platform, we were able to improve our ranking based on several keywords. 2. Are you getting any traffic from blog reviews?
So far, we have received only a few blog reviews. We got increased traffic from the few that we ordered and we hope to get game changing traffic from the reviews in the future. 3. Have any of the reviews you have acquired through our platform helped your site in getting any conversions?
We have a complex user journey. Before making a purchase, a prospect customer goes through a lot of information. Some of the key touch points are reviews and publications. So while we've seen no direct conversion from our publications these, however, do contribute positively to the overall marketing mix. 4. Do you see any increase in SERP after your collaboration with bloggers through GetReviewed?
Indeed, we have seen improvement in our search engine positioning and with some keywords, we have been able to improve visibility in SERP by 37%. 5. Can you share your GA report for the last 3 months with numbers of visitors you get from blog reviews?
So, far we've attained only a handful of those and we have gotten a couple of visitors from each. We will continue working on this, and possibly in a couple of months, we will have something to share.
Collaborating with bloggers is an effective marketing strategy for any business. As the interviewee indicated above that blog reviews enhanced the google ranking of Oxford Biolabs; it is clear that these collaborations can help your website to be positioned higher in the search engines. This is because bloggers send traffic to your brand through links that they include in their product reviews.
The bloggers use backlinks in the blog reviews that they write about your product. These reviews create awareness of the existence of your products. Backlinks, on the other hand, lead interested consumers to your website where they get more information about your product. They also increase the position of your site in search results. If your product is reviewed by an authority blog within your niche, some of the traffic from the blog may convert into actual customers. And this converts into sales and profits.
Therefore, brands should consider collaborating with bloggers so that they may get quality traffic, conversions and improve their rankings in search engines.